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How Burberry reclaimed its brand by selling luxury, content and a piece of...
As a silent activist of simple design, I always thought of the beige Burberry trench as the perfect apparel piece. Luxury brand Burberry’s Weekend fragrance also happened to be my first bottle of...
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Diamonds were naturally worthless, a marketing strategy changed it
If you love diamonds, stop reading. But if you’re going to buy one soon, buckle up, this will hurt. Diamonds are forever is nothing but perception based on a perfect marketing strategy. The perception...
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Why are luxury brands okay with losing money in clothing?
Luxury goods are the only area in which it is possible to make luxury margins.Bernard Arnault, CEO of LVMH (Louis Vuitton Möet Hennessy) and one of world’s richest men The virus contracted the luxury...
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How can we encourage more women leaders in the workplace?
Out of all the Fortune 500 CEOs, there was a new record high of women leaders this year – 38. That’s right, 38 out of 500 in the year 2020. I’m no math whiz but don’t you agree that this is clearly...
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Lessons in cultivating luxury: LVMH’s brand strategies and business model
What do Dior couture gowns, Sephora stores, Fenty Beauty by Rihanna, Louis Vuitton luggage and Moet et Chandon champagne have in common? Them and about 66 other iconic brands belong to the world’s...
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Rent the Runway’s luxury rental business strategy & model
We’ve all been there. It’s a usual Sunday afternoon. There’s a sleek designer dress that you’ve been eyeing, open in yet another tab. However, you know that even if you could afford it, you’ll just...
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Building a legacy: Chanel’s Luxury Marketing Strategy
No matter where you are in the world, if you’re reading this article, you’ve probably heard of Chanel. There are strategies at play to ensure it, after all. Fun fact: In the 50s, Megastar Marilyn...
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How to sell $380K bags: The Hermès Marketing Strategy Explained
The year was 1983. Style icon and actress Jane Birkin was trying to fit her bag in the overhead compartment on the flight when her bag’s contents kept spilling over. That’s when Hermès Chief Executive...
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Gucci Marketing Strategy: Lessons From Instagram’s Favorite Luxury Brand
If you’re reading this article, it is safe to say that you have heard of Gucci, thanks to marketing forces at play. Though the brand is known for its recognizable “G” loops on belts, Instagram’s...
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